About us

Your dog is not a pet in the background of your life. They are at the door when you get home and on the bed when you wake up. You read the label on your own food. Theirs should get the same attention.

Best Friend Formula makes one thing: a daily multivitamin soft chew for dogs. We started with a simple idea. Daily care should be easy enough that you actually keep doing it.

So we keep it simple. One product. One jar. A chew that fits into the routine you already have, for the friend who has been with you through all of it.